Q: Write a Brief History of Brylcreem.
A: Made in 1928 by County Chemicals in Birmingham.
Q: What is the product?
A: Hair Product (pomade)
Q: What is the jingle they used?
A: Use more, only if you dare but watch out, the gals will pursue you, they'll love to put their fingers through your hair.
Q: Describe 2 adverts for Brylcreem.
A: Make men more appealing to women if they use Brylcreem and Women coming out of the tube so when men watch the advert they'll think that women will want them.
Q: Who was the target market then?
A: Adult men.
Q: Who is the target market now?
A: Young men.
History of Brylcreem
The first Brylcreem product was a pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England.
Brylcreem (pronounced brill-cream) is a brand name pomade, the precursor to today's hair gel. Created in 1929, Brylcreem was invented at the Chemico Works in Bradford Street, Birmingham, England. Brylcreem was the first mass-marketed men's hair care product.
Its purpose is to keep combed hair in place. The shiny "wet" look it gave to the hair was de rigueur for men's hair styles for many years. Other substances, including petroleum jelly, were in use for this purpose earlier and made popular by such figures as Rudolph Valentino of silent movies fame.
Brylcreem's use declined during the 1960s as men's hair fashions changed to favor "the dry look" over the "wet look".
The jingle "Brylcreem -- A Little Dab'll Do Ya!" introduced TV viewers to this greasy substance. Fred Flintsone's "Yabba Dabba Doo" comes directly from Brylcreem's famous motto.
Brylcreem is sold in a tube in the US, and a jar in Europe. The user is instructed to squeeze out a small amount, rub between the palms, apply evenly through the hair, and comb hair into place.
Brylcreem's ingredients are: water, mineral oil, beeswax, fragrance, calcium hydroxide, BHT, dimethyl oxazolidine, magnesium sulfate, and stearic acid.
Viewers of the sitcom Seinfeld will recall the bald character George mentioning in one episode that he still had Brylcreem in his medicine cabinet.
Brylcreem has seen a comeback beginning in the late 1990s thru today, as a new generation of men return to using pomades and creams. Part of this trend seems to be a desire to get away from the "helmet hair" that is typical with most gels. Most hair care manufacturers now offer a petrolatum, wax, or oil based hair product that leaves hair pliable yet offers control and a sleek look. This affords a man wide styling options: one can comb in a perfect DA like John Travolta in Grease, get the "bed-head" look, slick that short "Princeton" down, or put in that super straight part before heading off to that job interview. Brylcreem is a perfect choice for achieving today's hair styling options.
It was first advertised on TV by the jingle "Brylcreem — A Little Dab'll Do Ya!". Lyrics for the Brylcreem jingle:
Jingle
- Bryl-creem, a little dab'll do ya,
- Use more, only if you dare,
- But watch out,
- The gals will all pursue ya,--
- They'll love to put their fingers through your hair.
- Bryl-creem, a little dab'll do ya,
- Bryl-creem, you'll look so debonair.
- Bryl-creem, the gals will all pursue ya,
- They'll love to RUN their fingers through your hair.
Brylcreem Advert from 1950
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| Vintage Brylcreem package |
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| Modern Brylcreem package |
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| Vintage Poster Advert |
Brylcreem Advert from 2011
Advertising Notes
Advertising means: Promoting a certain product and making it look good so people buy it.
Advertising can be done though:
Television
Newspaper
Billboards
Buses
Internet
Adshells
Bus Stops
Radio
Benches
Trains
Leaflets
Magazines
Planes
Trucks / Parked at the side of motor ways
Through businesses
Posters
Text messages
Phone calls
Notes on Adverts on YouTube
Coca-Cola - American footballer gets injured, kid gives him coca-cola, footballer smiles and throws him his shirt, kids happy and the footballer is happy. (Happiness if you drink cola)
McDonalds - Micheal Jordan and Larry Bird play basketball for a Big Mac, they start out taking easy shots and gradually get harder and more complex, neither player misses. This is showing the viewer how badly they want to win the Mcdonalds.
Sony - 250,000 coloured bouncy balls all going down a steep hill to music, i think this advert is powerful because its very clear and colourful. The advert is saying that the television its promoting has a very good quality screen and the most powerful colours.
The British Code of Advertising
Section C.II - Hair and Scalp products
No advertisement should contain any of the claims set out below
• the baldness can be prevented or its progress retarded
• that hair loss or thinning of the hair can be arrested or reversed
• that hair growth can be simulated or improved
• that hair roots can be fed or nourished
• that the hair itself can be strengthened or its health, as distinct from its appearance can be improved.
No Advertisement should contain any offer of a medicated product or treatment for any condition of the hair or scalp unless it is stated, either in the advertisement itself or in the directions for use supplied with the product, that any person suffering from the condition which the product or treatment is intended to allieviate should consult a doctor if the condition persists.
This is from ASA website
Who writes the rules?
The ASA is not responsible for writing the rules. The Advertising Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
What do the rules say?
The Advertising Codes contain wide-ranging rules designed to ensure that advertising does not mislead, harm or offend. Ads must also be socially responsible and prepared in line with the principles of fair competition. These broad principles apply regardless of the product being advertised.
In addition, the Advertising Codes contain specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions. These rules add an extra layer of consumer protection on top of consumer protection law and aim to ensure that UK advertising is responsible.
The ASA administers the rules in the spirit as well as the letter, making it almost impossible for advertisers to find loopholes or ‘get off on a technicality’. This common sense approach takes into account the nature of the product being advertised, the media used, and the audience being targeted.
Cost of Advertising
ITV can offer tailored advertising solutions to reach audiences across the UK.
With the advent of multi-channel television, not only do viewers have much more choice, but affordable solutions are also available to advertisers. You no longer need a £1m advertising budget to get your brand onto television. Did you know that you could launch a campaign on ITV for as little as £1,500?
Our dedicated teams are here to dispel the myth that television is an expensive and complicated medium. We now offer a highly flexible approach to meet individual clients’ needs and can help turn a creative concept with a relatively small budget into a commercial reality within a short space of time.
Harvey Nichols
The History Of Harvey Nichols
In 1813 Benjamin Harvey opened a linen shop in a terraced house on the corner of Knightsbridge and Sloane Street in London. The Business passed on to Harvey's daughter in 1820 on the understanding that she go into partnership with Colonel Nichols, selling Oriental carpets, silks, and luxury goods alongside the linens.
The existing Knightsbridge store, which was built by Higgs and Hill, was opened in 1880, with the rear section added in 1932.
In1919 Harvey Nichols was bought by Debenhams, and in 1985 became part of the Burton Group. In 1991, the store was acquired by Dickson Concepts an international retailer and distributor of branded luxury good based in Hong Kong and listed on the Hong Kong Exchange. In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the next seven years, remained a listed company. 1996 also marks the year when Harvey Nichols opened their first store outside London.
In February 2003 Harvey Nichols returned to private ownership. The store is now owned by the Hong Kong based businessman Dickson Poon who has retail businesses in North America, Europe, Japan, China and Southeast Asia.
Harvey Nicks Logo Designs
Design 1
Design 2
Design 3
These are my three cosmetic style logos for Harvey Nicks, i chose the green because everything these days is about the environment and everybody becoming 'Green'.
Out of the three designs, Design one is my favourite because i think it looks the best and the colours work well together, also i like the font for the writing (Harvey Nichols) i believe that it looks fresh, modern and with the green leaf swirl gives it a natural feel, it gives it that edge over other cosmetics logo.
Billboard Design
This advert is showing girls that have stopped out after a night out and showing them doing the 'walk of shame' the next morning, then Harvey Nicks tells you that you don't ever have to do the walk of shame again and shows a women who still looks really good even though she's only just getting home the next morning.
Evaluation
My research started by looking at a hair product called Brylcreem, i had a look at the history of it using wikipedia and found out that it is a pomade that was first used in the 1920's and became very popular.
Brylcreem was one of the first to advertise its hair products.
The adverts were trying to appeal to men by making them look more appealing to women.
In my research i used secondary source things like videos of the adverts off youtube, wikipedia and brylcreem's website.
My initial ideas show how i have layed out my designs with my logo. I found that simple and clean designs worked the best so that is what i decided to pursue.
I developed my ideas by trying different fonts and colours and moving things on my design after a few times of doing this i found a nice design on the internet like a swirl so i decided to create my own version of it and i think it paid off because it really fits in with the design, i then furthered my research and had a look at designs with swirls incorporated in them i found that colours were simple and dark and the swirl was usually bright and bold, so that is what i decided to use.
these are the samples i found:
I think that both these samples influenced my final design because i like the swirl in the debian logo but i think that in the profit invest logo the green looks good on the grey/white gradient background which i also used in my design.
I got to this final design by incorporating the debian and profit invest designs and moving things, trying different colours and trying different fonts i wanted a fresh, clean look to the final design and used a bold but thin typeface for "Harvey Nichols" and the same font just abit lighter and chose a light green for "cosmetics".
The final design has an organic feel to it and i think that this would help sell the product because being 'green' is big at the moment and if the public know that this is organic and natural then i think it would sell better.
The bottle design was going to be used on the billboard but the 3d look of the bottle was not right due to technical issues with illustrator so i didn't use it.
To conclude, i am very happy with the billboard design and logo designs but if i could change anything it would be the bottle design as i believe that it is not up to the same standard as the logos if i had more time then i would have a see through bottle with a slim design and only the swirl on it so people could see the swirl and recognise the brand like with the 'Nike Swish' or the 'M' in McDonalds.
Cost of Advertising
ITV can offer tailored advertising solutions to reach audiences across the UK.
With the advent of multi-channel television, not only do viewers have much more choice, but affordable solutions are also available to advertisers. You no longer need a £1m advertising budget to get your brand onto television. Did you know that you could launch a campaign on ITV for as little as £1,500?
Our dedicated teams are here to dispel the myth that television is an expensive and complicated medium. We now offer a highly flexible approach to meet individual clients’ needs and can help turn a creative concept with a relatively small budget into a commercial reality within a short space of time.
Harvey Nichols
The History Of Harvey Nichols
In 1813 Benjamin Harvey opened a linen shop in a terraced house on the corner of Knightsbridge and Sloane Street in London. The Business passed on to Harvey's daughter in 1820 on the understanding that she go into partnership with Colonel Nichols, selling Oriental carpets, silks, and luxury goods alongside the linens.
The existing Knightsbridge store, which was built by Higgs and Hill, was opened in 1880, with the rear section added in 1932.
In1919 Harvey Nichols was bought by Debenhams, and in 1985 became part of the Burton Group. In 1991, the store was acquired by Dickson Concepts an international retailer and distributor of branded luxury good based in Hong Kong and listed on the Hong Kong Exchange. In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the next seven years, remained a listed company. 1996 also marks the year when Harvey Nichols opened their first store outside London.
In February 2003 Harvey Nichols returned to private ownership. The store is now owned by the Hong Kong based businessman Dickson Poon who has retail businesses in North America, Europe, Japan, China and Southeast Asia.
Harvey Nicks Logo Designs
Design 1
Out of the three designs, Design one is my favourite because i think it looks the best and the colours work well together, also i like the font for the writing (Harvey Nichols) i believe that it looks fresh, modern and with the green leaf swirl gives it a natural feel, it gives it that edge over other cosmetics logo.
Billboard Design
 |
| My Harvey Nichols Bottle Design This is my bottle design for Harvey Nicks Cosmetics i think the bottle itself is quite a nice shape and modern style, however the design and colours on the bottle are not what i wanted, if i could change the design on the bottle i would make the grey lighter and the green swirl bend around the whole bottle and lid. Overall i would give this design a 6/10 as a lot of improvement could be made but i like the shape of the bottle as it is a unique shape and you don't see many cosmetic bottles look like this. |
Harvey Nicks Advert
This advert is showing girls that have stopped out after a night out and showing them doing the 'walk of shame' the next morning, then Harvey Nicks tells you that you don't ever have to do the walk of shame again and shows a women who still looks really good even though she's only just getting home the next morning.
Evaluation
My research started by looking at a hair product called Brylcreem, i had a look at the history of it using wikipedia and found out that it is a pomade that was first used in the 1920's and became very popular.
Brylcreem was one of the first to advertise its hair products.
The adverts were trying to appeal to men by making them look more appealing to women.
In my research i used secondary source things like videos of the adverts off youtube, wikipedia and brylcreem's website.
My initial ideas show how i have layed out my designs with my logo. I found that simple and clean designs worked the best so that is what i decided to pursue.
I developed my ideas by trying different fonts and colours and moving things on my design after a few times of doing this i found a nice design on the internet like a swirl so i decided to create my own version of it and i think it paid off because it really fits in with the design, i then furthered my research and had a look at designs with swirls incorporated in them i found that colours were simple and dark and the swirl was usually bright and bold, so that is what i decided to use.
these are the samples i found:
I got to this final design by incorporating the debian and profit invest designs and moving things, trying different colours and trying different fonts i wanted a fresh, clean look to the final design and used a bold but thin typeface for "Harvey Nichols" and the same font just abit lighter and chose a light green for "cosmetics".
The final design has an organic feel to it and i think that this would help sell the product because being 'green' is big at the moment and if the public know that this is organic and natural then i think it would sell better.
To conclude, i am very happy with the billboard design and logo designs but if i could change anything it would be the bottle design as i believe that it is not up to the same standard as the logos if i had more time then i would have a see through bottle with a slim design and only the swirl on it so people could see the swirl and recognise the brand like with the 'Nike Swish' or the 'M' in McDonalds.
